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Friday, April 24, 2009

Business Networking: The Advocacy Model



I mentioned the Advocacy Model in a recent post on 'How to build trust in business relationships'. I have also made reference to the various steps in many of the recent posts so thought it worth summarising the model again here.



1. Make contactUsually a conversation at an event or networking group meeting

2. Follow upOften a One2One interaction or smaller group to decide whether to move forward and how.

3. Form relationshipsThe next stage after having done something for the other person in the follow up to help them or their business. Or when they have done that for you.

4. Develop AdvocatesProvide ongoing value to the relationship by continuing to make connections and using your expertise to provide information to them. Regular feedback and thanks to the ones doing this for you.

Good Networking!Dave ClarkeGet 7 networking secrets for business success

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